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Senior Marketing Specialist

Company: Wounded Warrior Project
Location: Boston
Posted on: June 13, 2021

Job Description:

Great benefits. Competitive pay. We know these are some of the things people look for in a job.

But if you're the kind of person who also cares about making an impact and serving our nation's wounded warriors and their families, then you're exactly the kind of person we're looking for.

Change the life of someone who served their country, and join an organization that not only supports you, but empowers you to make that change a reality.

When you join the Wounded Warrior Project family, you're committing to making a difference. We make a commitment to you too - helping you to find that spark, ignite your passion to serve, and embark on a career with meaning and purpose.

A mission that matters is just the beginning, so if you're ready to get started, we're ready for you.

The Wounded Warrior Project (WWP) Senior Marketing Specialist, Business Development leads marketing activities for WWP peer-to-peer fundraising events and ensures alignment between peer-to-peer fundraising business objectives and the development, implementation, and optimization of marketing campaigns and activities to drive awareness, affinity, acquisition, and fundraising among WWP supporters, donors, and corporate partners.

DUTIES & RESPONSIBILITIES

  • Work with Peer-to-Peer Fundraising, Communications, Corporate Partnerships, and Marketing teammates to develop data-driven marketing strategies to meet organizational and peer-to-peer fundraising business objectives.
  • Serve as the main point of contact and marketing subject matter expert for peer-to-peer fundraising. Manage relationships and establish rapport with internal teams and external marketing agencies.
  • Ensure compliance and consistency with WWP brand and sub-brands across marketing initiatives, e.g., messaging framework, visual assets, and key terminology.
  • Lead the creative/content development process for peer-to-peer fundraising marketing plans and campaigns, e.g., messaging, print collateral, websites, apps, email communications, multimedia assets, digital ads, radio, and TV.
  • Research and identify market trends to inform data-driven marketing strategies and optimize results with the Insights & Analytics team.
  • Track and measure the effectiveness of marketing campaigns and activities. Prepare reports for leadership and stakeholders.
  • Work with Marketing management to develop innovative multichannel marketing plans including timelines, budgets, and deliverables.
  • Lead project management for marketing plans through implementation, leading a cross-functional integrated team.
  • Assist with annual budget planning, tracking, and reforecasting for marketing activities.
  • Provide general marketing support for special events, campaigns, and other organizational initiatives.
  • Other related duties as assigned.

KNOWLEDGE, SKILLS, & ABILITIES

  • Demonstrated understanding of developing and implementing successful marketing campaigns.
  • Demonstrated experience with multichannel marketing, including print and digital channels.
  • Portfolio of past, successful marketing campaigns.
  • Effective written communication skills. Strong editing and proofreading skills.
  • Demonstrated effective research skills.
  • Good organizational and time management skills. Ability to adapt to changing priorities and meet deadlines.
  • Strong project management skills. Demonstrated ability to effectively manage multiple priorities, prioritize tasks, and work well under pressure.
  • Strong interpersonal skills. Demonstrated ability to interact with diverse team members and build effective working relationships with team members, and work in a collaborative, team environment.
  • Demonstrated ability to utilize critical thinking skills and analytical skills in problem solving.
  • Demonstrated computer proficiency using Microsoft Office, e.g., Word, Excel, Outlook, PowerPoint.
  • High energy level. Self- starter; willing to take initiative.
  • Unequivocal commitment to the highest standards of personal and business ethics and conduct.
  • Mission-driven, guided by core values, and a pleasure to work with.

EXPERIENCE

Requirements

  • Six years of marketing experience.
  • Three years of experience developing marketing plans and leading multichannel marketing campaigns, including print and digital channels. Portfolio of successful marketing campaigns.

Preferences

  • Three years of nonprofit experience focused on fundraising or on a non-traditional grassroots participatory event series.
  • Three years of experience managing cross-functional teams on integrated projects.

EDUCATION

Requirements

  • Bachelor's degree in advertising, communications, marketing, or business. Equivalent combination of applicable education, training, certification, or experience may be considered in lieu of degree.

CERTIFICATIONS & LICENSURE

Requirements

  • None

Preferences

  • None

WORK ENVIRONMENT/PHYSICAL DEMANDS

  • General office environment; temperature controlled.
  • Up to 5% travel.
  • Sitting for extended periods.

For Colorado Applicants: We recognize the success of our mission depends on the efforts of our passionate, hard-working teammates. To help them remain focused on the warriors and families we serve, WWP offers a comprehensive benefits package to our teammates that includes: Medical/Prescription drug, Dental, Vision, Life/AD&D, Short/Long-term Disability, and an Employee Assistance Program. WWP also offers a retirement plan, a competitive PTO package, Sick Leave, 11 Paid Holidays, Birthday Holiday, Education Assistance, and Bereavement Leave. The estimated hiring range for this position is between $51,200 - $57,600 annual base salary, subject to a candidate's combination of experience, qualifications, and credentials. This position may also be eligible for an annual performance incentive.

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Wounded Warrior Project is an equal opportunity employer committed to providing equal employment opportunity to all persons without regard to race, color, religion, national origin, gender, gender identity, sexual orientation, marital status, citizenship, age, veteran or military status, disability, genetic information, or any other characteristic protected by law.

Please note:

Wounded Warrior Project is not seeking assistance or accepting unsolicited resumes from search firms without a written search agreement in place. All resumes submitted by search firms to any employee at Wounded Warrior Project via email, the Internet or directly to hiring managers at Wounded Warrior Project in any form without a valid written search agreement in place will be deemed the sole property of Wounded Warrior Project, and no fee will be paid in the event the candidate is hired by Wounded Warrior Project as a result of the referral or through other means."

Keywords: Wounded Warrior Project, Boston , Senior Marketing Specialist, Other , Boston, Massachusetts

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