Senior Manager, Social Innovation
Company: IRobot Corporation
Location: Bedford
Posted on: June 12, 2021
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Job Description:
Introduction Are you excited about incredible content and the reaction it
gets from an audience? Do you know what works, what doesn't, and
why? Do you thrive off creating engaging stories? Do you understand
strategy for social and best practices on how to bring it to life?
Do you know how to harness and amplify a brand message to create
authentic experiences and interactions with our community? Then
this is your dream job! In this role, you will be responsible for all things iRobot
social media. You will set and achieve strategic growth goals on
all social media accounts for the Brand. You will manage and engage
with our large group of very loyal iRobot followers while pursuing
and creating connections with new ones. You will have the
incredible opportunity to translate our powerful brand message to
all consumer touchpoints on social working directly with our Sr.
Director of Global Brand and Product Marketing. You will use your
skills to build and grow our numbers around the interests of our
customers -- while making them feel unique. You will guide our
teams across the globe in developing core social media strategies
that align with our brand and help them grow. This role is also
responsible for driving our owned influencer strategy alongside the
iRobot media center of excellence. You are a creator, and influence driver, an expert in what
consumers want from a brand across social platforms and are ready
to drive new ideas and growth for iRobot. Key Responsibilities Be the daily voice of iRobot and carry the brand personality
into relevant and timely cultural conversations Utilize your keen sense of culture to determine where iRobot
should engage, how the brand shows up, get iRobot noticed in
culture, while staying true to brand values Ideate and define the blend of brand and product social strategy
and corresponding content - unified by a cohesive voice; but
tailored to the unique aspects of each platform. Create a content calendar for all social that enhances the
broader marketing plan Curate beautiful and engaging platform integration across IG,
FB, TikTok that represents iRobot and what we stand for Live and breathe our brand voice and style guides, and continue
to develop them through content, alongside our agency & creative
teams Aggregate comments, questions, and concerns across all public
channels Track, analyze and share KPI reports with team to optimize
content performance and audience growth Track and monitor KPIs in real time to adjust or pivot
strategies, tactics and content development as needed; synthesize
analytics to inspire new ideas Monitor customer service inquiries via all social channels to
provide immediate support and resolution where needed Work hand-in-hand with our customer service team to make sure
they fully resolve issues, feedback and questions. Use this insight
to deliver what our customers want. Guide and drive regional marketing teams and distributors social
platform strategy, brand voice, new ideas and thinking to grow
their channels Our Ideal Candidate: Lives and breathes social - thrives off creating content and
communications that genuinely connect with audiences and deliver
brand voice Experience working with regional marketing teams outside of US;
understanding market nuances and translating core strategies to
other markets Willing to both drive big picture strategy and the day-to-day
tactical execution Extensive experience creating and driving content creation that
bring our brand voice to life Experience managing an extensive content calendar for each
platform Inclusive, creative, courageous, discerning, curious, and
devoted to putting the customer first Experience building and growing a team Qualifications: 5+ years of social media strategy and content creation
experience with proven track record of delivering key KPIs Experience both leading and managing a team Direct-to-Consumer experience preferred but not required Strong writing and editorial skills with utmost attention to
detail Comprehensive, nuanced understanding of all social platforms,
including emerging creative sensibility and a keen eye for look and
feel, editorial storytelling experiences are a plus Highly motivated self-starter; capable of working independently,
yet collaboratively, within a fast-paced environment Results-driven with the ability to analyze data and deduce
implications for social and engagement strategies Quick-thinking, creative, hands-on, stress-tolerant,
problem-solver
Keywords: IRobot Corporation, Boston , Senior Manager, Social Innovation, Other , Bedford, Massachusetts
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