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CRM Marketing Manager, DFS

Company: DraftKings
Location: Boston
Posted on: September 15, 2021

Job Description:

We are DraftKings. We're inspired by our shared passion for developing creative solutions to complex challenges and empowering the people around us to do their best work. We are industry leaders in the digital entertainment and technology space propelled by constant curiosity and diverse perspectives.

Our teams are fueled by innovation. We are looking ahead, building what's next, and continuously reinventing the industry. We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston, with teams around the world and an expanding global presence.

Love turning data into action? We do too.

DraftKings is looking for a self-starter with a strong background in data and marketing to join our team. As a Manager of DFS CRM you will lead a team responsible for communications with our existing Daily Fantasy Sports users across all owned channels. Working cross-functionally to develop a winning strategy, you will play a key role in ensuring all communications adhere to best practices and deliver an exceptional customer experience.

What you'll do as a CRM Marketing Manager:

  • Lead a high-performing operational marketing team in delivering on a diverse set of objectives aimed at increasing LTV by generating incremental product engagement.
  • Manage the design, development, and execution of channel communications, including emails, app pushes, and in-app notifications.
  • Will be responsible for channel-level KPIs including reporting on performance and steering a team to deliver on those goals.
  • Work with product development team to drive marketing platform and channel capability enhancements that drive channel efficiency and build toward a vision of CRM automation.
  • Promote an aggressive testing agenda to optimize promotional offerings and reinvestment spend.
  • Research industry best practices and new techniques that improve our marketing efforts in these channels and maintain internal best practices.
  • Work a flexible schedule to reflect the sports calendar, including some nights/ weekends/ holidays as necessary


What skills you will use:
  • 4-5 years of CRM or retention-based marketing experience, preferably with a technology company.
  • You are a data-driven, strategic thinker with a deep understanding of the DraftKings customer and product.
  • Proven experience successfully leading an operational team to meet or exceed their KPIs.
  • 1+ years of experience as a people manager.
  • You thrive in a fast-paced, quickly changing environment.
  • Experience with SQL and/or Tableau is a plus, willingness to learn is required.


Join Us!

We strive to create a place where all feel safe, empowered, engaged, championed, and inspired. DraftKings is proud to be an equal opportunity employer. This means we do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.

Ready to build what's next? Apply now.

As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment.

Keywords: DraftKings, Boston , CRM Marketing Manager, DFS, Other , Boston, Massachusetts

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