Demand Generation Specialist
Company: Signiant
Location: Lexington
Posted on: June 25, 2022
Job Description:
Signiant is seeking a Demand Generation Specialist who will
coordinate our existing third-party demand generation programs and
select in-person/online events to drive qualified leads for our
sales process. Reporting into the Director, Demand Generation and
working with a cross-functional marketing team, this entry level
role will step right in to execute programs that engage our target
market and educate audiences about Signiant. Our ideal candidate is
a self-motivated, detail-oriented, organized, creative thinker who
is ready to gain B2B demand generation skills by joining a
high-impact SaaS company focused on growth.This position will be
based at our headquarters in Lexington, MAResponsibilities:
- Develop, maintain, and execute demand generation plans within
our target markets
- Work with vendors and partners to schedule external,
third-party programs such as eBlasts, web banner ads, content
syndication, native ads newsletter banner ads, online and offline
events, etc.
- Negotiate contracts, manage to a budget, and process PO
requests and invoices utilizing internal processes
- Maintain the program calendar to ensure optimal collaboration
among marketing functions
- Employ Marketo, Salesforce, NewsCred/Welcome, Google Sheets,
etc. to manage program deliverables in collaboration with marketing
operations and content production teams
- Assist in writing and editing digital marketing
communications
- Monitor campaign metrics to report on success of programs and
campaigns that will inform future strategies
- Enhance, optimize, and document processes to effectively scale
execution, reporting, and testing practices
- Develop a thorough understanding of the business to identify
new opportunities that target our ideal customer
profileRequirements:
- 1-3 years of B2B demand/lead generation experience or a
AS/BA/BS or higher degree in business, marketing, or related
field
- Excellent verbal and written communication abilities
- Strong attention to detail with exceptional time management and
organizational skills
- Self-starter; ability to work independently
- Ability to manage multiple projects, shift priorities as
needed, and thrive in a fast-past environment
- Must be eligible to work in the US without requiring
sponsorshipBonus Points:
- A proficient understanding of demand generation, general
marketing, and sales funnel concepts
- Experience with CRM databases and marketing automation -
Salesforce and Marketo preferred
- Adobe Creative Suite (InDesign, Photoshop, Dreamweaver)
skills
- Basic HTML/CSS ability to edit existing code
- Experience marketing to a niche audience or industry, media &
entertainment preferred
- Familiarity with analytics tools like Google Analytics,
Tableau, Google Data Studio, etc.Signiant is a fast-growing and
profitable software company with headquarters in Lexington, MA,
development facilities in Ottawa, and sales offices around the
world. We are well known across the Media & Entertainment industry
as the market leader in intelligent file transfer and for our
leadership in cloud-native SaaS. Our software products are relied
upon to move petabytes of data every day, and our customer base
includes companies of all sizes - from small post production shops
all the way up to the world's most well-known media companies
including the NFL, Disney, Viacom, BBC and Discovery. With a
massive and fast-growing footprint across the global media supply
chain, Signiant is now poised for its next phase of growth as we
leverage our SaaS platform to evolve beyond fast file movement.
It's an exciting time in the media industry and an even more
exciting time to join Signiant.Signiant offers a very competitive
benefits package including 5 weeks of PTO, 11 additional paid
holidays, 2 floating holidays, Medical, Dental, Vision, Life, STD &
LTD insurance and more. In addition, we offer a comfortable,
flexible, team oriented and motivating working environment that
will make you eager to call Signiant the next home for your career.
We can't wait to hear from you!
Keywords: Signiant, Boston , Demand Generation Specialist, Other , Lexington, Massachusetts
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