Demand Generation Specialist

Company: Signiant
Location: Lexington
Posted on: June 25, 2022

Job Description:

Signiant is seeking a Demand Generation Specialist who will coordinate our existing third-party demand generation programs and select in-person/online events to drive qualified leads for our sales process. Reporting into the Director, Demand Generation and working with a cross-functional marketing team, this entry level role will step right in to execute programs that engage our target market and educate audiences about Signiant. Our ideal candidate is a self-motivated, detail-oriented, organized, creative thinker who is ready to gain B2B demand generation skills by joining a high-impact SaaS company focused on growth.This position will be based at our headquarters in Lexington, MAResponsibilities:

• Develop, maintain, and execute demand generation plans within our target markets
• Work with vendors and partners to schedule external, third-party programs such as eBlasts, web banner ads, content syndication, native ads newsletter banner ads, online and offline events, etc.
• Negotiate contracts, manage to a budget, and process PO requests and invoices utilizing internal processes
• Maintain the program calendar to ensure optimal collaboration among marketing functions
• Employ Marketo, Salesforce, NewsCred/Welcome, Google Sheets, etc. to manage program deliverables in collaboration with marketing operations and content production teams
• Assist in writing and editing digital marketing communications
• Monitor campaign metrics to report on success of programs and campaigns that will inform future strategies
• Enhance, optimize, and document processes to effectively scale execution, reporting, and testing practices
• Develop a thorough understanding of the business to identify new opportunities that target our ideal customer profileRequirements:
  • 1-3 years of B2B demand/lead generation experience or a AS/BA/BS or higher degree in business, marketing, or related field
  • Excellent verbal and written communication abilities
  • Strong attention to detail with exceptional time management and organizational skills
  • Self-starter; ability to work independently
  • Ability to manage multiple projects, shift priorities as needed, and thrive in a fast-past environment
  • Must be eligible to work in the US without requiring sponsorshipBonus Points:
    • A proficient understanding of demand generation, general marketing, and sales funnel concepts
    • Experience with CRM databases and marketing automation - Salesforce and Marketo preferred
    • Adobe Creative Suite (InDesign, Photoshop, Dreamweaver) skills
    • Basic HTML/CSS ability to edit existing code
    • Experience marketing to a niche audience or industry, media & entertainment preferred
    • Familiarity with analytics tools like Google Analytics, Tableau, Google Data Studio, etc.Signiant is a fast-growing and profitable software company with headquarters in Lexington, MA, development facilities in Ottawa, and sales offices around the world. We are well known across the Media & Entertainment industry as the market leader in intelligent file transfer and for our leadership in cloud-native SaaS. Our software products are relied upon to move petabytes of data every day, and our customer base includes companies of all sizes - from small post production shops all the way up to the world's most well-known media companies including the NFL, Disney, Viacom, BBC and Discovery. With a massive and fast-growing footprint across the global media supply chain, Signiant is now poised for its next phase of growth as we leverage our SaaS platform to evolve beyond fast file movement. It's an exciting time in the media industry and an even more exciting time to join Signiant.Signiant offers a very competitive benefits package including 5 weeks of PTO, 11 additional paid holidays, 2 floating holidays, Medical, Dental, Vision, Life, STD & LTD insurance and more. In addition, we offer a comfortable, flexible, team oriented and motivating working environment that will make you eager to call Signiant the next home for your career. We can't wait to hear from you!

Keywords: Signiant, Boston , Demand Generation Specialist, Other , Lexington, Massachusetts