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eCommerce Site Experience Associate - Personalization

Company: New Balance
Location: Boston
Posted on: June 26, 2022

Job Description:

Who We AreSince 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.JOB MISSION: The Site Experience Team is responsible for the consumer site experience on and and ensuring consumers have a positive experience with the brand. The Site Experience Personalization Associate will drive a new approach to the consumer experience by providing differentiated experiences to consumers based on their intent to purchase, product preferences, purchase lifecycle and demographics. In conjunction with the Site Experience Manager this role will identify target opportunities and determine how to provide them with personalized experiences through site and marketing vehicles. Along with the Site Personalization Operations Associate, this role will manage the Personalization calendar and roadmap and work cross-functionally with Consumer Analytics, Marketing, UX and Development to achieve initiatives. This role will be measured on driving incremental Sales and Margin as well as improving Conversion, Retention and CSAT metrics. This position will report to the Site Experience Manager within the NA eCommerce team. MAJOR ACCOUNTABILITIES:

  • Champion the consumer throughout all aspects of the site and shopping journey
  • Work with Personalization points to map out all consumer touchpoints on the site and marketing vehicles and have a deep understanding of which can be Personalized
  • Partner closely with Consumer Analytics and Development teams to know how target audiences are identified and then flow through to the site. Use this knowledge to drive constant improvement to audience management as well as how the site can be altered
  • Manage a Personalization calendar that details out all campaigns and test opportunities. Ensure the calendar ladders up to the DTC Editorial Calendar and aligns to Global and Regional themes
  • Partner with Site Experience Associates and Buyers to think of opportunities within product categories to improve the onsite experience and lifecycle marketing for the consumer. Utilize consumer profiles to curate corresponding product assortments. Develop KPIs to determine success and leverage data for decision making
  • Submit briefs and collaborate with global creative on all regional specific needs and deliverables
  • Partner with the Site Operations teams to ensure Personalization plans come to life on site, provide direction on merchandising strategy, consumer journey and strategic intentREQUIREMENTS FOR SUCCESS:
    • 1-2 years relevant experience in ecommerce, digital advertising and/or user experience preferred
    • Comfort and familiarity in ambiguous problem solving and strategic planning
    • Collaborative, action-oriented thinking is a must
    • Passion for the industry is welcome, but more importantly an obsession with interesting and innovative ecommerce and digital retail experiences is desired
    • Penchant for storytelling and crafting brand/retail focused messages in a digital environment Our BenefitsOur products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks - opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs - that encourage our associates to grow personally as they develop professionally. You'll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword - it's part of our culture.Learn More About Our BenefitsFlexible Work Schedule:New Balance is committed to creating a culture that allows our associates to do their best work. Our corporate work-from-home policy does not mandate an arbitrary number of days in-office. Instead, we've designed a flexible hybrid model that empowers individual teams by letting the type of work dictate where it will most effectively be performed. We are capitalizing on this unique opportunity to evolve how we work based on efficiency, productivity, and the well-being of our associates.Equal Opportunity EmployerNew Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.

Keywords: New Balance, Boston , eCommerce Site Experience Associate - Personalization, Other , Boston, Massachusetts

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