Public Affairs Officer

Company: Massachusetts General Physicians' Organization
Location: Boston
Posted on: June 25, 2022

Job Description:

Job Description - Public Affairs Officer (3186320) Public Affairs Officer - ( 3186320 ) The Media Relations Officer is responsible for responding to inquiries from the press and initiating coverage of the MGH in the print, broadcast and internet media. The position also involves communicating news about the work of the hospital and its staff through creation of multimedia content for the web and social media sites. In addition, the Media Relations Officer will be involved in the development of videos for the hospital website and other uses. Working closely with the Director of Media Relations, the Media Relations Officer must be capable of handling numerous responsibilities and media inquiries simultaneously. The position requires strong professional skills and the ability to establish priorities and work well under pressure and tight deadlines. Also required are understanding of and respect for sensitive issues related to patient care and confidentiality, as well as an understanding of and appreciation for embargoes associated with scientific publication in peer-reviewed journals. The Media Relations Officer must be able to work as a team member as well as independently on projects. PRINCIPAL DUTIES AND RESPONSIBILITIES: The Media Relations Officer responds to the many inquiries from the local, regional, national, international and trade media that come in to the Public Affairs Office. He or she must understand the importance of balancing the information needs of the media while keeping the best interests and right to privacy of patients first and foremost. The Media Relations Officer writes news releases, obtains patient conditions, and makes arrangements with appropriate people within the hospital for print or electronic media coverage. He or she also is responsible for escorting reporters, news crews and photographers through the hospital. The Media Relations Officer works to promote hospital initiatives, programs, and new s through digital storytelling with heavy emphasis on video production. The Media Relations Officer initiates media coverage about patient care, research, teaching and community service to promote the mission of the MGH. The Media Relations Officer is responsible for developing contacts with employees and staff throughout the institution to help identify news opportunities that can be initiated to the media or included in internal publications. The Media Relations Officer develops and maintains relationships with members of the media and follows changes in staffing among reporters and editors who may be involved with news and features that relate to the MGH. The Media Relations Officer must be a good and accurate writer who understands the importance of and is committed to meeting deadlines. The Media Relations Officer is involved with ensuring that the various systems for reporting media activity are coordinated and that the information is disseminated to the appropriate audiences. Such reports may include daily clips, monthly media reports, video clips and special requests for clips or information. The Media Relations Officer has a clear understanding of embargoes, patient confidentiality, privacy and other issues regarding the release of information. As a communication resource to the MGH, the Media Relations Officer works with various departments and people to determine the need for publicity, identify the opportunities, initiate media coverage and evaluate the effectiveness of the strategy. The Media Relations Officer is responsible for coordinating specific projects and special events as assigned. As appropriate, the Media Relations Officer is involved in such areas as community relations and special and fundraising events to help promote the MGH. QUALIFICATIONS: The Media Relations Officer should have a bachelor's degree in English, journalism, communication, public relations or a related discipline along with a minimum of three years of professional experience. Knowledge of health care issues and experience in a health care setting are preferred. The Media Relations Officer should have an understanding of digital photography and video. The Media Relations Officer should be proficient with digital editing software including Adobe Photoshop, Final Cut Pro, and iMovie. Candidates with demonstrated video production preferred. The Media Relations Officer should have an understanding of social media communication and strategy across a multitude of platforms. SKILLS/ ABILITIES/ COMPETENCIES REQUIRED: The Media Relations Officer must have excellent verbal and written communication skills. Strong organizational skills are essential as is the ability to plan, coordinate and evaluate projects and programs. Above all else, the Media Relations Officer must be intelligent, enthusiastic, sensitive and committed to high quality in all projects in which the Public Affairs Office is involved. Massachusetts General Hospital is an Equal Opportunity Employer. By embracing diverse skills, perspectives and ideas, we choose to lead. Applications fromprotected veterans and individuals with disabilities are strongly encouraged.

Keywords: Massachusetts General Physicians' Organization, Boston , Public Affairs Officer, Other , Boston, Massachusetts