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PPC Specialist - Paid Search

Company: Fundamental Media
Location: Boston
Posted on: August 7, 2022

Job Description:

We are looking for a PPC Specialist with Paid Search experience to join our team in Boston.
OverviewWe are looking for an enthusiastic driven candidate to join our Search team. -What we are looking for is a candidate who is analytically minded and willing to learn in a fast-paced agency environment.
About usFundamental Media are passionate front runners of media planning & buying and technology who live and breathe advertising. -Established in 2003 in London, we have grown to over 160 people whilst retaining the important ethos that our staff are part of our family. -
Our vision was to become a leading specialist and we have achieved this through a combination of contemporary and innovative technologies. This includes our in-house proprietary performance marketing technologies and reporting platforms, in-house programmatic solutions, research team and most importantly our people, each with expert sector knowledge.
We have a global footprint with offices in Boston, London, Hong Kong, and Sydney. Our clients are Global Asset Management firms, and world-class Higher and Business Education institutions with diverse requirements and a global reach.
We are a multiple award-winning agency that uses passion, ingenuity, and an anything-is-possible attitude to deliver outstanding work across our business. It's one of the reasons why working at Fundamental is different to that of a traditional agency.
The Role:

  • Report on Paid Search campaign performance.
  • Manage Paid Search campaign budget pacing.
  • Manage Paid Search campaigns by conducting extensive keyword research, analysis, and testing of keyword performance.
  • Optimize campaigns across multiple channels to deliver the best return on investment.
  • Ensure successful campaigns by managing bids and budgets to be able to meet the client's KPI's.
  • Analyze the performance of the PPC campaigns and make recommendations.
  • Keep up to date with the latest developments and trends across PPC and Paid Media to become an expert in the field and to advise on campaign optimization.
  • Quality assurance checks and attention to detail will be a priority.
    As an ideal candidate you would have:
    • Minimum 12 months paid search & Google Suite experience, either agency or client side.
    • A basic understanding of SEO best practices a plus.
    • Microsoft Suite experience a plus (Bing Search)
    • Strong analytical and numerical skills.
    • A strong desire to understand the important roles that SEM & SEO play in executing a successful digital marketing strategy.
    • Excellent attention to detail.
    • Experience with Google Analytics, Google Tag Manager, Google Search Console & SEMrush.
    • Screaming Frog, Moz, Ahrefs, Adobe Analytics experience is a plus.
    • Google Data Studio experience is a plus
    • Good command of Microsoft Word, Power Point, and Excel.
    • Well organized, able to work independently, proactively and be a strong team player.
    • Willing to constantly update their knowledge of the Paid Search & SEO space.
    • Good time management, ability to multi-task in a fast-paced environment.
    • Fluent in spoken and written English. Spanish is a plus!
    • Innovative and creative, with a concise, precise, and effective approach to problem-solving.
      What We Offer
      • Flexible working (hybrid office and home working, flexible hours).
      • A competitive salary and bonus structure.
      • 401k.
      • Paid holiday package, increasing with tenure.
      • Medical insurance, vision insurance, dental insurance, paid maternity and paternity leave, commuter benefits.
      • Life Insurance.
      • The opportunity to fast-track your career. We believe in recognition, reward, and progression - partnered with the appropriate training and support.
      • International exposure and intra-company transfer opportunities.
        Please send any covering letters to mike.sessler@fundamentalmedia.com and robyn.davidson@fundamentalmedia.com

        We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age.

Keywords: Fundamental Media, Boston , PPC Specialist - Paid Search, Other , Boston, Massachusetts

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