Senior Paid Search Strategist

Company: 829 Studios - Digital Agency & Marketing Consultan
Location: Boston
Posted on: March 21, 2023

Job Description:

Company Overview829 Studios has been named to the Inc. 5000 Fastest-Growing Privately Held Companies, Adweek 100 Fastest-Growing Digital Agencies, Boston Business Journal's Fast 50 (Massachusetts' 50 Fastest-Growing Private Companies) and HubSpot's Top Digital Agencies list. We're a certified Great Place to Work - and have been recognized by Outside Magazine as a Best Place to Work. Our projects and team members have received awards from the Hospitality Sales and Marketing Association International (HSMAI), Awwwards, and other marketing industry publications. Our clients include venture-backed start-ups, publicly traded companies, non-profit organizations, and more. We're proud to be working with STANLEY Black & Decker, OARS, Hilton Hotels, Stanford University, and hundreds of other companies that share our passion for performance marketing.
Position SummaryThe Senior Paid Search Strategist position is a senior level, client-facing role within 829's Marketing Services department. This position is ideal for someone who is proactive, a great communicator, analytical, and willing to go the extra mile to get your work completed at a high level. You'll manage a portfolio of clients, executing campaigns and coordinating with colleagues across marketing disciplines to drive collective success. This role provides the opportunity not only to dive deep into paid ads, but also learn on a broader scope about different areas of 829's marketing business. You'll also have the opportunity to mentor and coach junior colleagues and peers - and if interested - manage direct reports over time. We're growing fast and seeking passionate marketers who want to grow with our team and organization.
Responsibilities & Duties

• Strategize, develop, and simultaneously maintain multiple digital advertising campaigns for a portfolio of medium-to-enterprise sized businesses.
• Monitor the effectiveness of campaigns as they relate to client goals, conversions, and events.
• Update clients regularly as to the status of their digital initiatives.
• Prepare client deliverables from project kickoff documents to rolling reporting.
• Advise clients on how to best accomplish their business goals through digital advertising.
• Serve as a technical resource to other departments, committees, and your peers.
• Conceptualize, vocalize, and implement departmental process improvements.
• Assist with candidate interviews and the departmental hiring process.
• Onboard, coach, and supervise one or more junior reports, if interested.
  Qualifications & Skills
  • A minimum of 4-6 years managing paid advertising programs, in ecommerce and lead generation verticals, preferably in an agency setting.
  • Thorough understanding of various paid advertising tool sets such as Google Ads and Facebook Ads.
  • Proficiency in Google Sheets, Google Slides, and Google Docs.
  • Deep understanding of analytics tools such as Google Analytics, Hubspot Analytics, or similar.
  • Understanding of landing page best practices and optimization techniques.
  • Experience with project management tools such as ClickUp, Asana, or Monday.com.
  • Experience with pixeling and conversion tracking via Google Tag Manager or other means.
  • Experience with reporting tools such as Google Data Studio, NinjaCat, TapClicks, or similar.
  • Excellent written and verbal communication and presentation skills.
  • Exceptional time management and organization skills.
  • Ability to work both independently and in a team-oriented environment.
  • Experience juggling multiple projects and paid advertising campaigns simultaneously.
  • Nice-to-Haves: Familiarity with WordPress or a similar CMS, Bing Ads certification(s), Programmatic experience, experience training and mentoring more junior team members.
    Benefits & Perks
    • Paid Time Off. Receive generous paid vacation benefits that increase as you advance. Summer Fridays Memorial Day through Labor Day.
    • 401K + Match. 401K plan with 4% Safe Harbor employer match after one year of employment.
    • Life Insurance Benefit. Coverage to ensure peace of mind for your family.
    • Short Term Disability Benefit. Injured and unable to come to work? We've got you covered!
    • Healthcare. Choose from several competitive healthcare plans for both you and your family.
    • Commuter Benefits. Allocate pre-tax funds towards your commute to save up to 40% per year in transportation expenses.
    • Continuing Education. Receive a personal budget to attend events and conferences.

Keywords: 829 Studios - Digital Agency & Marketing Consultan, Boston , Senior Paid Search Strategist, Other , Boston, Massachusetts