Head of Digital Growth Marketing

Company: The Possible Zone
Location: Boston
Posted on: April 1, 2026

Job Description:

Head of Digital Growth Marketing Location: Boston, MA (Hybrid) Reports To: Chief Business Officer (CBO) Full-Time Schedule preferred Hybrid ; At least 3 days in the office required TPZ Ventures , a subsidiary of The Possible Zone, is a consumer product incubator where young adult Founding Associates - many of them TPZ alumni - take on the role of co-founders. Over 6 months, each Founding Associate researches, ideates, develops and launches a new physical product, working in a fast-paced, collaborative sprint to hit $1 million in revenue within 90 days of launch. Along the way, they get hands-on experience in product development, e-commerce, marketing, and operations, guided by a small team of seasoned experts. About the Role Through our consumer product incubator, TPZ Ventures builds and owns a diverse portfolio of direct-to-consumer brands, from household appliances to productivity tools. We are seeking a hands-on, strategic, and results-driven Head of Digital Growth Marketing , with a strong focus on e-commerce growth, to both lead and actively execute digital marketing strategies and e-commerce performance across our portfolio. This role is critical to accelerating revenue growth and optimizing digital experiences across all channels. Key Responsibilities Lead Digital Growth Strategy: Develop and execute e-commerce and digital marketing strategies to drive revenue, customer acquisition, and engagement across all online channels (PPC, SEO, SEM, email, social media, affiliate) for up to 8 start-up brands. Creative & Brand Leadership: Lead the development of consumer product brands through high-impact digital campaigns and assets (ads, video, display, social, and websites), ensuring alignment with brand positioning and a strong focus on conversion. Cross-Functional Optimization of Paid Media: Partner closely with the ad buying team to shape and refine large-scale paid media strategies, primarily across Google, Meta, and TikTok. Continuously analyze performance data and optimize campaigns to maximize ROI. Team Leadership: Mentor and inspire a small, high-performing team of product creators, fostering collaboration and ensuring efficient execution of digital initiatives. Analytics & Reporting: Own e-commerce performance metrics and reporting. Regularly review KPIs, analyze campaign results, and refine strategies to improve ROI and meet growth targets. Retention & Loyalty: Develop and lead initiatives to increase customer retention, improve lifetime value (LTV), and drive repeat purchases through CRM and email marketing programs. Forecasting & Financial Collaboration : Collaborate with the CBO, finance, and product managers to develop annual sales forecasts and oversee monthly updates to ensure accurate and timely projections. Who You Are 10 years of experience in digital brand marketing and e-commerce, including both leadership and hands-o n experience. Proven track record of managing substantial paid media budgets and driving DTC e-commerce growth. Strong understanding of digital marketing channels, KPIs, and performance analytics. Exceptional leadership skills with the ability to develop and lead high-performing teams. Data-driven decision-maker with a knack for optimizing campaigns to meet business objectives. Experience working in an entrepreneurial or startup environment strongly preferred Strategic thinker who can move quickly into tactical hands-on execution and creative problem-solving Excellent communicator, able to collaborate effectively across all levels of the organization Adaptable and innovative, with the ability to pivot as business needs evolve Proficient in Google Workspace, creative tools (Adobe Creative Suite, Figma, Canva), and CMS/CRM platforms, with the ability to use them directly Highly organized with strong project, time management, and prioritization skills Alignment with our mission and demonstrated commitment to core competencies (Leadership, Creativity & Innovation, Collaboration, Communication, Problem Solving, Continuous Learning) A commitment to Diversity, Equity, and Inclusion in all activities (see Statement below) We’re building something meaningful, and we move quickly. If you want to create products that matter - and support the next generation of entrepreneurs - we’d love to hear from you. Compensation & Benefits: Annual full-time salary range is $108,000 - $150,000; offer will be made commensurate with experience and full/part-time status. TPZ offers performance-based compensation with merit and bonus potential. Our compensation philosophy is designed with checks and balances to ensure pay equity and to fairly recognize and reward employees' contributions. TPZ provides full-time employees with a comprehensive benefits package, including, but not limited to: Company-subsidized Medical, Dental, and Vision insurance (80% of the individual premium is paid by TPZ) Professional Development opportunities, including the use of state of the art STEAM Makerspace/FabLab Basic Life insurance, Short-Term Disability, and Long-Term Disability at no cost to the employee Mental Health and Wellness resources through partnerships with Calm and Wellable Commuting stipend for walking, biking, transit, or gas Retirement plan with employer contributions Up to 25 days of paid time off per year Approx. 20 paid holidays per year Paid parental leave About TPZ The Possible Zone delivers on the promise of education and opportunity, defying persistent systemic barriers by bringing dynamic learning experiences directly into communities to help level the playing field. Our approach is innovative yet straightforward. In partnership with committed educational, industry, and community leaders, we deliver personalized, competency-based programming beyond traditional classroom walls. This experiential programming is challenging, impactful, and relevant to high school students, to industry, and to the region's economy. Our students grow and thrive, building in-demand durable skills and networks as they explore avenues to enduring careers. These young people re-envision their futures. They carve pathways as lifelong learners who will not only achieve economic mobility but will help contribute to the wellbeing of others in their communities. This is the promise we aim to realize. DEI Statement We believe every member of our team and student body deserves opportunities for growth, success and inclusion. We recognize that for many of our students, staff and communities, their life journeys run through oppressive structures and systems (e.g. classism, racism, sexism) - and that’s what makes our organizational culture and work so necessary and important. We believe that diversity in perspective, backgrounds, ethnicities and lived experience is a strength, and from that strength, we can accomplish great things with the students we serve. Together as students, staff, organizations, communities, volunteers, and partners, we are intentional about creating safe spaces where all members can speak authentically and be themselves. We are committed to Diversity, Inclusion, and Equity. As members of The Possible Zone community, our progression along this ongoing journey raises thoughtful questions, reveals biases, and opens conversations. We celebrate one another and are unified in our commitment to young people, excellence, and innovation. This work is our shared responsibility and our opportunity to welcome all members who share in our mission and strive to provide pathways that further prepare students in achieving their desired success.

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