Senior Associate Data Analyst (Implementation Adobe and Google)
Company: Publicis Sapient
Location: Boston
Posted on: May 16, 2022
Job Description:
Company Description
Publicis Sapient is a digital transformation partner helping
established organizations get to their future, digitally-enabled
state, both in the way they work and the way they serve their
customers. We help unlock value through a start-up mindset and
modern methods, fusing strategy, consulting and customer experience
with agile engineering and problem-solving creativity. United by
our core values and our purpose of helping people thrive in the
brave pursuit of next, our 20,000+ people in 53 offices around the
world combine experience across technology, data sciences,
consulting and customer obsession to accelerate our clients'
businesses through designing the products and services their
customers truly value.
Job Description
Your Impact:
You will function as part of a world class Data Analytics team
working directly with retail clients in NA & Canada. The role will
focus on supporting data collection, reporting and experimentation
practices of the client to drive incremental project initiatives
through thought leadership.Must Have Skills:
- Leads initiatives focused on analytics implementation,
customization, automation of data collection processes. Develops
cohesive measurement strategies and planning that ensures data
collection aligns to client's priorities. Recommends processes for
integrating platforms ensuring free flow marketing data between
systems.
- Have solid analytics implementation experience across the life
cycle and digital platforms (including web, responsive and native
apps) using Adobe/Google Analytics especially for big retail
client's having complex eco-systems (multiple sites/apps, 100s of
custom tags, multiple implementation techniques for main
site/syndicate sites etc.)
- Works as part of technical analytics team for data framework
implementations using (Adobe/Google Analytics, Adobe Target, Google
Optimize, Adobe DTM (Adobe Launch), Adobe Mobile SDK)
- Design, develop and implement technical tagging requirements
for company web, mobile and app platforms. Be able to convert SDR
to exact JS code to be added on page or user actions on page.
- Develop and perform code modifications, testing and deployment
when appropriate
- Enhance requirements for digital data layers (event based)
within company Tag Management solution (Ensighten, Signal Adobe
Dynamic Tag Manager)
- Ability to write custom scripting, JavaScript, jquery or other
coding languages in web environments and tag management tools to
accommodate custom tracking requirements
- Create and maintain Adobe Analytics JavaScript tags and
plugins. Ability to troubleshoot scripting issues on the digital
platforms using browser's console and other tools is a must
- Participate in clients' QA and deployment processes (Agile
methodology, etc.). Hands-on experience with one or more web
analytics tools such as Omniture SiteCatalyst and debugging tools
like Charles, HTTPWatch or WASP
- Thorough knowledge of Analytics Workspace, reporting and admin
console in Adobe Analytics. Must be comfortable with advanced
segmentation capabilities within Adobe/Google Analytics.Good to
Have Skills:
- Experience with implementing AEP (Adobe Experience
Platform)
- Experience with implementing GA4 (Google Analytics 4)
- Develop, design, and implement scripting for A/B multivariate
testing technology (Adobe Target, Monetate, Optimizely
- Configuring and setting up BI dashboards (Tableau / Looker /
Power BI)
- Experience with Google Big Query and creating data ingestion
pipelines from multiple online and offline sources
- Experience working with Adobe IO (using APIs to connect to
Adobe suite of products programmatically like Adobe Analytics 2.0)
through Web UI's (like Swagger) or API clients like
PostmanRequirements
- Bachelor's Degree in Computer Science, Information Systems or
related course of study required or equivalent work experience.
Related Master's Degree a plus
- 5+ years working in analytics, including experience working
with tag management systems implementing advertising and tracking
pixels, 3+ years digital analytics development experience, 1+ year
managing a team of analysts / developers
- Excellent understanding of JavaScript, HTML, jQuery, JSON, and
DOM manipulation, strong tag management skills, excellent
understanding of cloud-based information systems, solid debugging
and troubleshooting skills, strong understanding of marketing
technology (Martech) landscape, experience leveraging APIs for
reporting automation. Foundational Knowledge of Google Big Query,
Node.js, CSS, Python, Domo, machine learning concepts.
Additional Information
As part of our dedication to an inclusive and diverse workforce,
Publicis Sapient is committed to Equal Employment Opportunity
without regard for race, color, national origin, ethnicity, gender,
protected veteran status, disability, sexual orientation, gender
identity, or religion. We are also committed to providing
reasonable accommodations for qualified individuals with
disabilities and disabled veterans in our job application
procedures. If you need assistance or an accommodation due to a
disability, you may contact us at hiring@publicissapient.com or you
may call us at +1-617-621-0200.
Keywords: Publicis Sapient, Boston , Senior Associate Data Analyst (Implementation Adobe and Google), Professions , Boston, Massachusetts
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