Channel Marketing Consultant - Investments

Company: MassMutual
Location: Boston
Posted on: November 18, 2023

Job Description:

Channel Marketing Consultant - Investments, Investment Product Marketing

(Full-Time, Boston, MA Office)

The Opportunity

The ideal candidate will combine an investor-centric mindset, investment knowledge and a keen understanding of distribution processes in order to help create effective marketing strategies. A strong ability to influence both internally and externally will be critical, as well as the drive and intellectual curiosity to find innovative ways to drive engagement among our key intermediary investor segments. If you are an organized marketer with strong project management skills who enjoys being part of a team driving new initiatives that help a business grow, we encourage you to apply.

The Team

As a key business partner working in close collaboration with our internal and external partners, the Channel Marketing Associate is responsible for helping to coordinate and implementing strategies to improve awareness of our investment capabilities and ensure our investment products remain top of mind for advisors and gatekeepers.

MassMutual's marketing department includes shared resources through our center of excellence service model. In addition to our centralized resources, we will leverage external marketing partners to help in development of marketing strategy and execution. This role will serve as a key player in coordinating activities between our core stakeholders on our product team, sales teams and both internal and external marketing resources to execute on growth strategies for our sales teams.

The Impact:

Assist in executing channel marketing and communication strategies to both improve awareness and increase adoption of MassMutual's investment capabilities.


Partner with relevant business, investment, compliance, and marketing stakeholders across the firm to establish priorities, align work objectives and deliverables, execute marketing plans and report on marketing effectiveness.


Assist in coordinating activities and feedback from our sales teams to ensure channel needs are anticipated.


Work with our internal teams to help develop a dashboard to measure marketing results. Monitor consistency of agreed upon tracking methodology. Understand parameters of a successful campaign, relevant analytics, and help drive to desired results.



The Minimum Qualifications

Undergraduate degree


3+ years product marketing, channel marketing, sales or investment (client-facing oriented) role, ideally within an investment management or insurance organization


2+ year of experience with proven track record in driving engagement and adoption of investment products in any capacity (sales, marketing, investment specialist, etc.).


1 + year of experience influencing internally and externally; proven ability to gain buy-in at all levels


Due to the nature of this position, as a part of our background check process, candidates must be able to pass a non-registered background check to qualify as a fingerprinted person under FINRA.



The Ideal Qualifications

7+ years of product marketing, channel marketing, sales or investment (client-facing oriented) role, ideally within an investment management or insurance organization.


Results-driven, high-performing individual with a keen focus on attention to detail.


Superior interpersonal skills including the ability to work effectively in various team settings and influence senior level partners.


Confident self-starter with the ability to work in a matrixed, collaborative organization.


Client centric individual with thorough understanding of advisor and investor needs and how to position investment strategies in the context of real-world portfolios


Strong written communication skills with the ability to track and convey project progress


Strong work ethic, professional demeanor and an intellectual curiosity.



What to Expect as Part of MassMutual and the Team

Regular meetings with the Product Marketing Management team


Focused one-on-one meetings with your manager


Access to mentorship opportunities


Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQ, Veteran, and disability-focused Business Resource Groups


Access to learning content on Degreed and other informational platforms


Your ethics and integrity will be valued by a company with a strong and stable ethical business with industry leading pay and benefits



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MassMutual is an Equal Employment Opportunity employer Minority/Female/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply. Note: Veterans are welcome to apply, regardless of their discharge status.

If you need an accommodation to complete the application process, please contact us and share the specifics of the assistance you need.

Keywords: MassMutual, Boston , Channel Marketing Consultant - Investments, Professions , Boston, Massachusetts