Manager, B2B Revenue Marketing

Company: Bright Horizons
Location: Boston
Posted on: August 7, 2022

Job Description:

At Bright Horizons, we believe that care and education can change our world - one child, one family, one organization at a time. We are looking for a rising B2B marketing leader to help create a measurable revenue impact on our dependent care business. As part of the revenue marketing team, you will shape and manage the marketing strategy designed to drive employer interest towards our dependent care offerings. You will work closely with - and learn from - experienced teams across the organization, such as revenue operations, product marketing, sales, and our executive leadership.
This is an opportunity to transform business goals into quarterly plans that directly influence revenue and grow a team around the function. What you will do:
--- Plan and lead the execution of multi-channel B2B marketing campaigns based on specific target verticals, including industry, persona, place in the customer lifecycle, etc.--- Partner with product marketing and client visibility to leverage our evolving positioning and messaging to drive engagement among HR buyers--- Leverage data-driven thinking to optimize lead to revenue process, as well as strong communication skills to make recommendations and inform wins --- Manage third-party vendors, agencies, and marketing services teams to execute key campaigns --- Establish a close partnership with business development, sales, and account management teams to help build and progress the pipeline What you bring to the role:
--- 4+ years of B2B marketing experience, preferably in a(n) revenue marketing, demand generation, or account-based marketing role--- Ability to master different audiences and craft personalized customer journeys--- Understanding of the B2B sales funnel and customer lifecycle--- Excellent problem-solving skills with an outstanding eye for detail--- Strong cross-functional skills, with the ability to work collaboratively, take strategic and business direction, and support leadership--- Experience using marketing technology, preferably Salesforce and Demandbase--- BA/BS required

Keywords: Bright Horizons, Boston , Manager, B2B Revenue Marketing, Sales , Boston, Massachusetts