Senior Consultant, Market Research & GTM Strategy

Company: Informa TechTarget
Location: Auburndale
Posted on: February 20, 2026

Job Description:

Job Description Job Description Company Description Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space? At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue. We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100. About Informa TechTarget Informa TechTarget (Nasdaq: TTGT) informs, influences, and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI. With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets. Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with: •Trusted information that shapes the industry and informs investment •Intelligence and advice that guides and influences strategy •Advertising that grows reputation and establishes thought leadership •Custom content that engages and prompts action •Intent and demand generation that more precisely targets and converts Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn. For more information, visit informatechtarget.com and follow us on LinkedIn Job Description This role is based in our 275 Grove Street, Newton, Boston, MA 02466 office. Shape the strategies of North America’s leading technology vendors. At Omdia Enterprise Consulting, we work with some of the biggest names in Enterprise IT, Cybersecurity, AI/IoT, and Channel, helping them navigate shifting markets, outpace competitors, and unlock growth. Our insights, data, and consulting expertise fuel board-level decisions. We’re growing fast, and we’re looking for a Senior Consultant to deliver high-impact projects for clients across the North American enterprise technology landscape. You’ll combine analytical rigour with project management discipline, working directly with executives to solve their most critical challenges. Our clients are value-focused, investing in strategic insight to drive measurable, long-term impact — and you’ll be central to helping them realise that value. Project delivery Deliver North America–focused consulting projects – including market entry, go-to-market strategy, partner ecosystem development, and competitive positioning. Apply Omdia’s consulting methodologies to ensure deliverables are commercially strong, differentiated, and actionable . Manage distributed teams of analysts and consultants through the PMO framework, ensuring clear objectives, plans, and collaboration. Maintain strong focus on budget, timelines, and utilisation targets , ensuring projects meet client expectations and contribute to practice growth. Business development support Work closely with sales and account managers to scope, position, and support proposals for North American clients. Contribute to the proposal and bid stages of custom projects, ensuring inputs are accurate, well-structured, and commercially aligned. Identify opportunities within accounts to expand consulting and subscription work, always in close partnership with account management teams. Client engagement and influence Build and maintain strong working relationships with client stakeholders in North America, positioning Omdia as a trusted partner. Support senior colleagues in executive-level discussions , developing confidence in C-suite and partner-facing environments. Act as a reliable point of contact during delivery, ensuring client needs are addressed promptly and effectively. Core competencies and attributes Primary Competencies Delivery and Planning – Owns project delivery, ensuring quality, timeliness, and measurable client outcomes. Collaboration – Works effectively with analysts, consultants, and sales teams across North America. Commercial Acumen – Comfortable with budgets, project economics, and supporting proposals. Client Management – Builds trust and manages day-to-day client delivery relationships. Problem Solving – Applies structured thinking to client challenges in the NA market context. Communication – Strong written, verbal, and presentation skills tailored to North American enterprise clients. Supporting Competencies Market and Technology Awareness – Solid grasp of enterprise IT, cybersecurity, AI/IoT, and channel ecosystems in North America. Not an analyst role but must engage credibly with client executives and leverage Omdia analyst expertise. Mindset – Growth-oriented, resilient, and committed to continuous improvement. Qualifications 5 years in management consulting, market analysis, or senior roles in the North American enterprise technology industry. Knowledge of North American Enterprise IT and channel markets , including indirect routes to market. Proven track record of delivering consulting projects with multi-stakeholder client teams. Experience working with sales teams to support proposals and bids. Strong client-facing skills, from workshops to governance calls. Knowledge of qualitative and quantitative research Knowledge and experience creating and condusting surveys and interviews for custom research Why join us? Deliver projects for North America’s most influential technology vendors . Work with globally recognised experts and differentiated data assets. Influence go-to-market and partner strategies that shape the NA enterprise landscape. Be part of a collaborative, high-growth consulting practice backed by the Informa TechTarget network. Additional Information TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law. We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely. Our benefits include: •Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment •Broader impact: take up to four days per year to volunteer, with charity match funding available too •Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves •Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year •Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount •Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more •Recognition for great work, with global awards and kudos programs •As an international company, the chance to collaborate with teams around the world The salary range for this role is $120,000.00 to $137,500.00 based on experience. This posting will automatically expire on 1/05/2026

Keywords: Informa TechTarget, Boston , Senior Consultant, Market Research & GTM Strategy, Sales , Auburndale, Massachusetts